![]() ![]() ![]() What this means for designers and email developers is that getting your email newsletter to display optimally on mobile devices is just as important as viewability on more traditional platforms like Outlook and Gmail. Apple’s iPhone accounts for 28%, plus an additional 9% if you include iPads. According to a recent survey released by Litmus, mobile has become the most popular, with 42% of all emails being read on a mobile device, followed closely by webmail at 40%, and desktop with a respectable 18%. If you send email newsletters, it’s likely that a growing percentage of your subscribers are reading your messages on an iPhone, tablet, or other mobile device. ![]()
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